WHO WE ARE
Who are we at the Franklin Bridge Performance Institute? We are a team of golfers with the experience to take you or your family to the places you want to go in the game of golf. Whether that’s elite professional and amateur tournament wins or a deeper level of enjoyment for the whole family, we are here to help you develop a game you’re proud of. And we don’t just teach you how to swing the club, we teach you how to score. So scroll on down, we’re sure you’ll find something for you.
MEET OUR TEAM
Scott Hassee, PGA
Director of Player Development
Scott is the brains behind our performance institute. He has been teaching the game of golf since graduating from Ohio Wesleyan University with a degree in Mathematics and Economics in 2010. He spent a decade honing his craft under one of the brightest minds in the game in Birmingham, AL before starting off on his own here at Franklin Bridge in April 2020. Scott is a 4-time recipient of the GRAA Top 100 Growth of the Game Teaching Professional Award and a winner of the 2019 Alabama Chapter Teacher of the Year.
His students have won hundreds of tournaments at the junior level, dozens at the collegiate level, and have been honored as All-Americans and even a National Championship. Scott has written two books on golf course strategy (The Champions Playbook and Golf Decoded) that have sold over 1,500 copies and he is the host and founder of the “No Mulligans” podcast (formerly The Champions Playbook Podcast) that has over 30,000 listens and is rated in the top 25% of all podcasts in the world. His teaching methods help you develop the golf swing that is unique to you that allows you to learn the fastest and make permanent lasting change in your motion. He and his team are trained in using the most effective means for motor learning and performance no matter your level of experience or ability.
Scott "Scooter" Wilkerson
Master Clubfitter
Scott Wilkerson, a Tennessee native, IS Golf. It is who he is, and we are all going to benefit greatly from it. For 20+ years, Scott has been fitting professional and amateur golfers alike… Chances are, when you work with him at the Bridge, he was just out on Tour fitting and working with PGA Tour Players! Here’s to utilizing Scott’s expertise and craftsmanship, and ultimately making the right equipment choices for you.
Elijah Tackett
Course Strategy Specialist and Clubfitter
Elijah joined the instruction team as our on course teaching professional in 2022 after playing professionally for two years. As a student of Scott’s teaching methods, he is well-versed in the performance and course strategy principles of Scott’s two books. Elijah combines his high level playing experience with the most powerful performance tools and principles of game theory to deliver that “on course performance” and application of technical skills that everyone strives for. He also serves as one of our clubfitters on staff, which when combined with the on-course work allows him to get the best tools in your hands to reach the goals that you have. He is passionate about helping people and effective at delivering those improvements to your game, and is the only teaching professional in the area dedicated to getting on the course with students to show them how to make the most of the game they have and are working toward.
Erica Feuerhelm
Junior Program Director & Instructor
Erica has been a part of the Franklin Bridge Performance Institute since its inception in April of 2020. Serving as an instructional intern the summers of 2020, 2021, 2022 she has been an instrumental component to the development of the entire program, and with the junior programming in particular. After playing Division 1 collegiate golf at Longwood University, Erica joined the team in a full-time capacity as the Director of Junior Programming in May of 2023. In this role she instructs, monitors performance, builds practices and directs juniors and their families as to the best route to achieve their child’s goals regardless of their skill level and objectives. Come join one of our junior programs, schedule lessons, and meet with Erica se we can serve your child and family in the best way possible!
CHOOSE YOUR PATH
There’s nothing quite like one-on-one hands-on instruction. You can start with either private technique instruction or on-course work through a 9 or 18 hole playing lesson.
Regardless of your starting point, we will be focused on creating a plan of attack for you to make the improvements you desire.
Individual Technique Instruction with Scott Hassee, PGA
- 90 Minute Introductory Lesson Adult Technique- $175 *Includes TPI Evaluation
- One Hour Adult Private Lessons: $175
- 30-Minute Adult Private Lessons: $95
- 60 Minute Junior/College Private Lessons (ages 12 and up): $100
- 30 Minute Junior Private Lessons (ages 12 and up): $65
- All Lessons include usage of 2 camera video, Foresight GCQuad Launch Monitor and all
students receive a thorough Player Profile w/ practice prescription - Packages and Regular Coaching Available See Packages (click to packages)
- Small Group Private Sessions Available See Group Instruction
On-Course Playing Lessons w/ Elijah Tackett
- Prices listed are for adults and juniors
- 2.5 Hour On Course Playing Lesson (9 Holes): $150
- 4.5 Hour On Course Playing Lesson (18 Holes): $250
- 2-3 Person On Course Playing Lesson (9 Holes): $200 (split amongst players)
- 2-3 Person On Course Playing Lesson (18 Holes): $300 (split amongst players)
Individual Junior Instruction w/ Erica Feuerhelm
- 45 minute junior lesson age 11-13: $45
- 30 minute junior lesson age 6-10: $30
- 45 minute parent/child development meeting (12 and older): $50
- Junior screening (12 and older): $25
Welcome to The Franklin Bridge Performance Institute’s Ladies’ Golf Programs!
Calling all ladies who are ready to elevate their golf game while basking in the camaraderie of like-minded individuals! Whether you’re a complete novice or a seasoned player, we have the perfect program tailored just for you.
BEGINNING LADIES CLINIC – FORE THE LADIES – JUNE 2024
Embark on your golf journey with confidence through our Beginning Ladies Program, offered in partnership with Fore the Ladies. Whether you’re stepping onto the course for the first time or looking to refine your skills, this program is tailored to meet you where you are in your golfing journey.
Choose from single-day events designed to introduce you to the game in a relaxed and supportive environment, or opt for our clinic series for a more comprehensive exploration of every aspect of golf. No matter your experience level, our program offers a welcoming space to learn, grow, and connect with fellow female golfers.
And the best part? Clubs are not required! But if your interest and intrigue is piqued then we offer a rental program for clubs for a nominal fee, ensuring you have the best clubs to get started without breaking the bank.
Join us and discover the joy of golfing with other like-minded ladies. Whether you’re looking to try something new or deepen your passion for the game, our Beginning Ladies Program is the perfect place to tee off on your golfing journey.
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ONGOING LADIES CLINIC SERIES
Take your game to the next level with our Ongoing Ladies Clinic Series, specially designed for intermediate and advanced female golfers. Led by our experienced instructors, these clinics offer a unique opportunity to refine your skills, enhance your technique, and elevate your performance on the course.
Each clinic focuses on a specific aspect of the game, providing targeted instruction and personalized feedback to help you reach your full potential. From mastering your swing to fine-tuning your short game, our comprehensive curriculum covers every aspect of golf to ensure you’re well-equipped for success.
But it’s not just about skill development – our clinic series also fosters a sense of community and camaraderie among participants. Connect with other passionate female golfers, share experiences, and support each other on your golfing journeys.
Whether you’re striving to lower your handicap or aiming for tournament success, our Ongoing Ladies Clinic Series is your pathway to continued improvement and enjoyment on the course. Join us and tee off on a journey of growth, learning, and camaraderie with Franklin Bridge Performance Institute.
SPRING DEVELOPMENT PROGRAM (Ages 7-18)
Timeframe: March to May, 2024
Cost: $275 (7-9), $300 (10-13), $325 (14-18)
Are you looking to ignite your child’s passion for golf while instilling essential values like fun, discipline, and mastery? Look no further! Our 8-week junior golf development programs are tailored for kids ages 7-18, designed to nurture their love for the game and empower them both on and off the golf course.
Structured with precision and expertise, our curriculum integrates the renowned Operation 36, American Development Model (ADM), and The Titleist Performance Institute (TPI) methodologies. Through this innovative approach, juniors will embark on a journey to grasp the core fundamentals of golf while honing their skills under the guidance of our experienced instructors.
With the Operation 36 App or UpGame App at your fingertips, tracking your child’s progress has never been easier. Whether your little one is just beginning their golfing adventure or is already on the path to mastering the game, our programs cater to all skill levels and interests.
NOTE: Parents have the flexibility to enhance their child’s experience with optional add-ons like Operation 36 matches or a package of private lessons, all available for a nominal fee upgrade.
SNAG GOLF & SNAG GOLF +
Welcome to Franklin Bridge Performance Institute, where we’re committed to introducing kids aged 4-6 to the joys of golf through our SNAG Golf and SNAG Golf + Programs. Our specially designed curriculum and equipment make learning golf a fun and rewarding experience for young players.
In our SNAG Golf program, children discover the fundamentals of golf using SNAG (Starting New at Golf) equipment, including colorful balls and oversized clubs. Under the guidance of our expert instructors, kids learn basic golf skills while developing coordination, focus, and teamwork.
For young players who have mastered the basics in our SNAG Golf program, our SNAG Golf + Program offers the next step in their golfing journey. Geared towards graduates of our SNAG program, SNAG Golf + introduces real clubs and golf balls into the learning experience. It’s the perfect opportunity for kids to transition from SNAG equipment to traditional golfing gear while continuing to refine their skills on the course.
At Franklin Bridge, we believe in creating a supportive and nurturing environment where young golfers can thrive. Through our SNAG and SNAG Golf + Programs, kids not only develop their golfing abilities but also build confidence, resilience, and a lifelong love for the game.
Join us as we tee off on a journey of discovery, growth, and fun with SNAG Golf and SNAG Golf + at Franklin Bridge Performance Institute. Let’s make golfing dreams come true for our youngest players!
PARENT/PLAYER DEVELOPMENT MEETING
Welcome to our Parent/Player Development Meeting at Franklin Bridge Performance Institute, where we’re dedicated to empowering young golfers to excel on and off the course. Led by our Junior Program Director, Erica Feuerhelm, PGA Level 2 Intern, and US Kids Level 1 and Level 2 Certified Coach, this meeting offers invaluable guidance and expertise tailored to your child’s golfing journey.
Whether your child is just beginning their competitive golf journey or actively participating in tournaments, this session is designed to provide the structure and guidance they need to reach their full potential. With Erica’s extensive experience in junior golf development and her passion for empowering young athletes, your child will receive personalized insights and strategies to optimize their practice, focus, and tournament performance.
During the meeting, Erica will cover a range of essential topics, including goal setting, time management, lesson/practice/tournament scheduling, and the importance of stat tracking. With her expert guidance, your child will learn how to create a customized plan that aligns with their aspirations and commitments, setting them up for success on the course and beyond.
At Franklin Bridge, we believe in equipping young athletes with the tools they need to thrive. Join us for this informative and inspiring session, and let’s work together to unlock your child’s full potential in competitive golf. Together, with Erica’s expertise and support, we’ll lay the foundation for success and help your child thrive in their golfing pursuits.
PGA JUNIOR LEAGUE
Searching for an unforgettable summer golf experience for your young player? Look no further than our PGA Junior League, where golf becomes a team sport! With six 90-minute practice sessions led by our team of instructors, your child will receive personalized coaching and guidance to refine their skills on the course.
Here’s why families love PGA Jr. League: It’s not just about individual improvement; it’s about the thrill of team competition. Your child will have the opportunity to represent our club in matches against other area clubs, and travel to play at those clubs while fostering camaraderie and friendly rivalry in the game.
But that’s just the beginning – what sets our PGA Junior League apart from the rest? At Franklin Bridge, we’re more than just a golf club – we’re a vibrant community dedicated to fostering a love for the game in every young player. Here’s what makes us different:
- Personalized Instruction: Our team of instructors tailor each session to meet the needs of every participant, ensuring that each child receives individualized attention and support.
- Focus on Fun: While skill development is important, we believe that golf should be enjoyable above all else. If golf is fun and the challenges are skill appropriate, then practice and improvement happen organically.
- Family-Friendly Atmosphere: At Franklin Bridge, we welcome the whole family to join in the excitement of PGA Junior League. Whether you’re cheering from the sidelines or practicing and playing with your child between practices, there’s something for everyone to enjoy.
Don’t miss out on the summer of a lifetime – join our PGA Junior League and experience the joy of golf in a way that’s truly unique!
NIKE SUMMER GOLF CAMPS
Experience the ultimate summer of golf at Franklin Bridge Performance Institute with our exciting summer camps powered by US Sports Camps!
Since partnering with US Sports Camps in 2021, we’ve witnessed tremendous growth in the game, serving over 160 kids and their families last year alone. This season, our goal is to impact even more young golfers, with a target of helping over 250 kids and their families through our summer camps.
But that’s not all – we’ve made significant improvements to our programs to ensure an unparalleled experience for every participant. With the addition of more full-time teaching staff and qualified PGA Professional Golf Management Interns from Mississippi State University, our coaching team is more experienced and dedicated than ever before. We’ve also reduced the instructor-to-student ratio to provide a better educational experience, ensuring that each child receives personalized attention and support.
In addition to catering to beginners and intermediate players, we’re thrilled to introduce elite camps tailored to experienced players actively competing in tournaments. Whether you’re just starting your golf journey or aiming for the top, there’s a camp for you at Franklin Bridge.
Our half-day camps run from 9 am to noon, while our full-day camps run from 9 am to 3 pm, offering flexibility to fit your schedule. It’s a summer of fun, fundamentals, and improvement – all done the Franklin Bridge Way. Come and Join Us for a Summer to Remember!
2024 JUNIOR CLUB CHAMPIONSHIP
Our Second Annual Junior Club Championship is slated for this October! This championship is open to all ages and skill levels as we will have divisions all the way down to 25 yards for our youngest participants all the way up to our highest tournament tested champions from our Elite program. In order to participate in this two-day tournament, kids must be enrolled in some form of instruction in the last 6 months, be a River Club member, or a child/grandchild of a River Club Member. We will also utilize this event to kickoff our Junior Golf Play Days that will run into the fall as we begin a “team mentorship” fun season long competition with all current and upcoming participants. More information on that program will be available in the coming weeks! If you’re interested in learning more about our Junior Club Championship eligibility and format, please contact us directly here.
According to some recent studies, around 90% of golfers are improperly fit for their golf clubs. Getting properly fit not only helps you play better now, but it also sets up the swing and game you’re developing for the future. Whether you are simply wanting to get fit or looking for something more in depth with working on your swing and getting fit together, we are here to get the right set of clubs in your hand to make the game as enjoyable as possible and to improve your performance! With that said, we believe that clubfitting, instruction, and course strategy are inseparable from one another and believe firmly that if you’re looking to get fit for equipment but aren’t taking lessons, you should make room to do both! If you’re not in that place currently, we understand completely and look forward to getting the best fit in your hands as possible! So come on out and get fit! We are here to serve you!
Partial Bag Clubfit w/ Scott Wilkerson – $100 (60 minutes)
Full Bag Clubfit w/ Scott Wilkerson – $175 (90 minutes)
Partial Bag Clubfit w/ Elijah Tackett – $75 (60 minutes)
Full Bag Clubfit w/ Elijah Tackett – $125 (90 minutes)
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Club Gapping
It’s essential that you know how far your clubs go! The fast majority of golfers don’t know precisely how far they hit each club, let alone which ones to use when and where. Utilizing our Foresight GCQuad Launch Monitor we can do a total club gapping and bend clubs if needed to dial in those yardages. What’s the use of having a fancy range finder that will give you the
precise yardage if you don’t know precisely how far you hit each club?!
Book your club gapping today w/ Elijah Tackett – $75 (60 minutes)
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Putter Fitting
$125/per hour
A One-Hour putter fitting experience including, but not limited to:
– Analysis of your current stroke and putting goals
– Utilization of state of the art Trackman putter technology
– Loft, lie, length, grip, and shaft recommendation
– Improved putting technique and form
– Putter fitting with all major brands represented
– Direction for instilling new putting stroke in practice and play
If the best players in the world have a regular coach, shouldn’t we all? The truth about the game of golf, and us as humans, is left to our own devices we tend to get pulled into our most dominant habits. We subtly fall off the rails even in the highest of intentioned and focused students. Our winter Cracking the Code model that we’ve run for the last three years has a waiting list every year for a reason: the regular coaching both on the range and on the course together is the best way to attack sustained, long-term improvement. Given it’s popularity we have several packages available for students as well as an on-going 3 month minimum commitment weekly package option for the individual and a small group of people! We encourage you to check those out below and reach out to us to get you started! We do limit the number of these offerings so it’s a first come – first served basis. Spots are already filling up so reach out to us today!
Total Game Package
On-going Group Package
On-going Individual Package
7 Lesson Package w/ Scott (15% off)
7 Lesson Package w/ Elijah (15% off)
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FBPI RESOURCES
